Founder-led Sales: AI Prompts for Collateral Creation and Marketing Campaigns - Part 3 of 3

Use these AI prompts to enable your founder-led sales. Explore ways to create sales materials using AI and prompts to empower your sales team.

I didn’t plan on turning this into a series. But the moment I published Part 1, something happened.

Founders started DMing me.

Some shared screenshots of their cold outreach. Others asked, “Can you share the AI prompts you’re using?”

That’s when I knew — this isn’t just a newsletter. It’s a manual we all wish we had when we were starting out.

In Part 1, I wrote about my journey—

→ What founder-led sales really means.

→ How I started.

→ What worked. What didn’t.

→ And how I plan work items as a founder launching anything new.

Here is the link in case you have missed Part 1.

I published my prompts in Part 2.

→ How Is AI Enabling My Work Items in Founder Led Sales?

1 - AI Prompts for Research

1.1 - AI Prompts for Identify Broad Segments

1.2 - AI Prompts for Detailed Segment Characteristics

1.3 - AI Prompts for Identifying Primary Challenges

1.4 - AI Prompts for Validation Questions

1.5 - AI Prompts for Personalized Outreach Template

2 - AI Prompts for Narrative Building

2.1 - AI Prompts for Identify the Core Value Proposition

2.2 - AI Prompts for Research Target Segment’s Key Challenges and Aspirations

2.3 - AI Prompts for Crafting a Problem-Solution Narrative Framework

2.4 - AI Prompts for Emotional Hooks and Credibility for the Narrative

2.5 - AI Prompts to Finalize and Test the Narrative in an Outreach Message

Here is a link to Part 2 if you have missed:

The feedback was wild.

A SaaS founder said, “I’ve been in sales for 8 years, and your prompt on emotional hooks made me rethink my pitch.”

Another solopreneur told me, “For the first time, I feel like I’m not selling. I’m just storytelling—with purpose.”

And one reader said, “I’ve bookmarked this series. It’s my weekly reading now.”

So here we are — Part 3.

This one’s packed. We’ll go deeper into AI for sales enablement. Think…

→ AI Prompts for Collateral Creation

1 - AI Prompts for Founder’s Bio & Personal Narrative

2 - AI Prompts for LinkedIn Connection & Outreach Messages

3 - AI Prompts for Pitch Deck / Concept Deck

4 - AI Prompts for Demo Scripts

5 - AI Prompts for Case Studies & Testimonials

6 - AI Prompts for Pricing & FAQ Documents

→ AI Prompts for Conversation Personalization

1 - AI Prompts for Cold Outreach Campaign

2 - AI Prompts for Thought Leadership & Content Marketing Campaign

3 - AI Prompts for Lead Magnet & Email Nurture Campaign

4 - AI Prompts for Paid Advertising Campaign

5 - AI Prompts for Webinar & Live Event Campaign

It got so detailed that I had to break the final parts as a “Bonus Part”, where I’ll share:

→ My favorite AI brainstorming workflows.

→ And the playbook that helps me start conversations, close deals, and grow—without ever sounding salesy.

You’re going to want to save this one too.

AI Prompts for Collateral Creation : For Building Sales Collaterals / Sales Materials for Founder-led Sales Success

Prompt 1 - Founder’s Bio & Personal Narrative (To generate your credibility as a founder)

Prompt:

Write a compelling and authentic Founder’s Bio & Personal Narrative that establishes trust, credibility, and authority while driving founder-led sales for [Target Segment]. The goal is to position yourself as the right person to solve your audience’s problems by sharing your journey, lessons learned, and measurable success metrics in a way that connects with potential customers.

# Steps:
## Step 1: Gather Input
To craft a sharp and impactful bio, first provide the following details:
- Your Name & Role: (e.g., "Founder of [Company Name], AI strategist, GTM expert")
- Your Product/Service: (e.g., “AI-driven hiring platform for fast-scaling tech startups”)
- Your Target Audience: (e.g., "Mid-sized SaaS companies struggling with pipeline conversion")
- Key Challenges You Solve for Them: (e.g., "Eliminating manual prospecting with AI-driven insights")
- Major Milestones & Growth: (e.g., "Bootstrapped to $2M ARR in 18 months, secured 500+ paying customers")
- Biggest Challenges Overcome: (e.g., "Launched with zero marketing budget, overcame initial churn issues")
- Customer Wins & Success Metrics: (e.g., "Helped [X] businesses reduce acquisition costs by 40%, increased trial-to-paid conversion by 35%")

## Step 2: Craft a Compelling Introduction
- Start with a hook that immediately grabs attention and resonates with your audience’s pain points.
- Clearly introduce who you are, your expertise, and your mission in a way that aligns with your customer’s goals.

## Step 3: Share a Pivotal Moment That Shaped Your Journey
- Describe a critical challenge or turning point that led to the creation of [Product/Service].
- Highlight the problem you faced, the struggles you overcame, and the key lesson learned (e.g., "After facing repeated rejections in enterprise sales, I built a playbook that tripled our close rate").

## Step 4: Showcase Success Through Data & Customer Wins
- Integrate specific metrics to reinforce your credibility and demonstrate tangible impact.
- Highlight real-world case studies, customer transformations, or before/after results from using your product/service.
- Example: “By leveraging AI-driven prospecting, our customers saw a 3x increase in outbound response rates and a 40% drop in CAC within six months.”

## Step 5: Align with Your Audience’s Needs & Future Vision
- Reinforce how your personal experience and solution directly address your target audience’s pain points.
- End with a forward-looking statement that positions you as the trusted partner in their success.
- (Optional) Include a CTA tailored for founder-led sales (e.g., "If you're scaling [Target Segment], let’s chat about how we can help you hit your revenue goals faster!").

Prompt 2 - LinkedIn Connection & Outreach Messages ( This is different for a founder-led sales process )

Prompt:

Goal: Create engaging, personalized LinkedIn messages that resonate with [Target Segment], build rapport, and prompt prospects to connect or respond—without sounding overly salesy.

# Steps:
## Step 1: Gather Input for Personalization
To generate a precise and compelling outreach message, please provide:
- Your Name & Role: (e.g., “Founder of [Company Name], helping [Target Audience] solve [Problem]”)
- Your Product/Service: (e.g., “AI-powered sales intelligence tool for enterprise SDR teams”)
- Your Target Audience: (e.g., “VPs of Sales in B2B SaaS companies”)
- Prospect’s Key Pain Point: (e.g., “Struggling to convert inbound leads into booked meetings”)
- Reason for Reaching Out: (e.g., “Noticed they’re hiring more SDRs—our platform helps scale outbound without adding headcount”)
- Preferred Tone: (e.g., Conversational, Insight-driven, Data-backed)

## Step 2: Structure the LinkedIn Message
### 1. Personalized Greeting & Icebreaker
- Address them by name and mention something specific about them (e.g., their role, company growth, recent post, mutual connection).
- Example: “Hey [First Name], saw your latest post on [Topic]—loved your take on [Key Insight]!”

### 2. Clearly State the Value Proposition
- Briefly describe what you do and how it directly benefits them.
- Example: “At [Your Company], we help [Target Segment] automate [Pain Point]—teams using us cut their sales cycle by 40%.”

### 3. Add a Low-Friction Call-to-Action (CTA)
- Invite them to engage in a way that feels natural—offer an insight, ask a quick question, or suggest a short chat.
- Example: “Would love to hear how your team is approaching [Challenge]. Open to connecting?”

## Step 3: Personalization & Message Variations
Option 1: Thought Leadership Approach
"Hey [First Name], I saw your post on [Topic]—really insightful! Given your focus on [Prospect’s Expertise], I wanted to connect. We’re working with [Target Segment] on [Pain Point] and have seen some interesting results. Let’s connect!"

Option 2: Referral/Mutual Connection Approach
"Hey [First Name], I noticed we both know [Mutual Connection]. I’ve been following [Prospect’s Company] and love what you’re building. At [Your Company], we help [Target Segment] solve [Pain Point]—teams using us have seen [Specific Outcome]. Would love to share insights. Open to connecting?"

Option 3: Industry Insight Approach
"Hey [First Name], I just read [Industry Report/Trend] on [Topic] and thought of you. Curious—how is [Company Name] tackling [Pain Point]? We’re working with [Target Segment] on this and seeing [Interesting Insight]. Let’s chat!"

# Outcome:
By following this structure, you’ll maximize response rates, build meaningful connections, and position yourself as a trusted expert in [Target Segment]—all while driving founder-led sales through LinkedIn.

Prompt 3 - Pitch Deck / Concept Deck (One of the effective Sales Collateral)

Prompt:

Write a persuasive and concise early sales deck designed for founder-led sales targeting [Target Audience] for [Product/Service]. This deck should be structured to spark curiosity, create urgency, and drive sales conversations, even before full product-market fit.

# Steps:

## Step 1: Gather Inputs from the User
Before crafting the deck, ask the user to provide:

1. Product/Service Overview:
- What does your product/service do in one sentence?
- What key pain point does it solve for your target audience?

2. Target Audience & Ideal Customer:
- Who is your ideal customer? (e.g., early adopters, enterprise buyers, startups, etc.)
- What are their biggest pain points, and why do they care about this solution?

3. Deck Objective:
- What is the primary goal? (e.g., booking a demo, securing early customers, educating the market)

4. Early Traction & Validation (if available):
- Any early users, testimonials, pilot programs, case studies?
- Any proof points that make the offer credible?

5. Call-to-Action (CTA):
- What’s the next step for a prospect? (e.g., Book a call, Join the waitlist, Request a free trial)

---

## Step 2: Deck Structure & Slide Breakdown
1. Title Slide
- Company Name & Tagline
- One-liner: “The easiest way to [key outcome] for [target audience].”

2. The Problem (Pain Framing)
- Clear articulation of the pain points your target audience faces.
- Use data or industry trends if available.
- Example: “80% of sales teams struggle with lead conversion. Here’s why.”

3. Why Now? (Market Timing & Urgency)
- Why is this problem urgent to solve now?
- Show shifts in behavior, technology, or industry trends.
- Example: “AI-driven prospecting is changing how sales teams operate—companies that don’t adapt will fall behind.”

4. Your Solution (Product Overview)
- Explain your product/service in simple terms—what it does and how it works.
- Position it as the best possible solution to the problem.
- Example: “Revenoid uses AI to surface the highest-intent leads, automatically delivering a prioritized list to your sales team.”

5. Why You? (Differentiation & Unfair Advantage)
- What makes your approach unique? (Tech, insights, execution, speed, team)
- How do you solve the problem better than existing solutions?
- Example: “Unlike [Competitor X], we integrate real-time buyer intent from multiple sources, not just static databases.”

6. Traction & Early Validation (if available)
- Showcase any proof points:
- Pilot customers or early users
- Customer testimonials or feedback
- Industry/media recognition
- If pre-traction, position the deck around market validation insights instead.

7. How It Works (Simplified Process)
- A visual breakdown of how the product/service delivers value.
- Example: 3-step process → "1. AI scores leads → 2. Sales team gets real-time alerts → 3. More deals closed."

8. Call-to-Action (CTA)
- What’s the next step? (Demo, free trial, discovery call)
- Example: “Book a 15-min call to see how this works for your sales team.”

---

## Step 3: Messaging & Delivery Considerations
- Short & Impactful: Every slide should be minimal (5-7 words per bullet max).
- Visually Compelling: Use charts, mockups, and comparison tables over text-heavy slides.
- Storytelling Approach: Frame the pain, urgency, and impact of your product before diving into features.
- Founder-Led Authenticity: If pitching live, tie your own story into why you built this.

# By the End, the User Will Have:
- A concise and persuasive early-stage sales deck designed for founder-led selling.
- A problem-driven narrative that resonates with early adopters.
- A deck that builds trust and curiosity, making it easier to book sales calls.

Prompt 4 - Demo Scripts (Important for startup founders especially in b2b)

Prompt:

Craft a high-impact, structured demo script designed for founder-led sales that effectively communicates the value of [Product/Service] to [Target Audience] and drives conversion.

# Steps:
## Step 1: Define Key Inputs
Ask the user to provide:
1. Product/Service Overview: What does it do, and what problem does it solve?
2. Target Audience: Who is the primary decision-maker? (e.g., SMB founders, enterprise sales leaders, HR teams, marketing executives)
3. Key Pain Points: What core challenges does this audience face? (e.g., time inefficiency, cost, low ROI)
4. Current Alternatives: What are they using today, and what are their frustrations with it?
5. Desired Outcome of the Demo: What’s the next step? (e.g., schedule a follow-up call, start a trial, request pricing)

## Step 2: Structure the Demo Script
The demo should be concise, engaging, and tailored to the prospect’s needs and pain points.

### 1. Opening Hook: Grab Attention (1-2 min)
- Start with a personalized intro and credibility statement as the founder.
- Align with their pain points: “Most [Target Audience] struggle with [Pain Point]. We built [Product] to solve exactly this.”
- Set clear expectations: “In the next X minutes, I’ll show you how [Product] saves you [Time/Money] and simplifies [Process].”

### 2. Problem Framing: Build Urgency (2 min)
- Explain why the current way of doing things is inefficient.
- Use a data point, case study, or relatable scenario to illustrate the cost of inaction.
- Example: “Companies waste [X hours] per week on [Process], leading to [Lost Revenue/Risk].”

### 3. Product Overview: Show the Solution (2-3 min)
- Deliver a high-level overview of the product without getting into granular details.
- Frame it in terms of outcomes rather than features.
- Example: “With [Product], you can automate [Pain Point] in seconds—no manual work, no friction.”

### 4. Feature Walkthrough: Demonstrate the Value (4-6 min)
- Select 3-4 core features that directly address the audience’s needs.
- Use a storytelling approach:
- “Imagine you’re [Persona] at [Company]. You log in, and in 3 clicks, you [Achieve Key Outcome].”
- Use before vs. after scenarios to highlight efficiency gains.

### 5. Differentiation: Why Choose You? (2-3 min)
- Compare against common alternatives (status quo, competitors).
- Show measurable ROI, efficiency, or cost savings.
- “Unlike [Competitor X], we [Unique Value Proposition: e.g., ‘require zero setup,’ ‘deliver insights in real-time,’ ‘cut costs by 30%’].”

### 6. Objection Handling: Overcome Resistance (2-3 min)
- Address top 3 objections (e.g., pricing, complexity, integrations).
- Keep responses clear, concise, and benefit-driven:
- “Concerned about onboarding? We provide a fully guided setup in under 24 hours.”
- “Not sure about ROI? Our customers see a [X%] increase in [Key Metric] within 30 days.”

### 7. Call-to-Action: What’s Next? (1-2 min)
- End with a strong CTA:
- “Let’s book a quick follow-up call with your team to explore implementation.”
- “I’ll send over a free trial link—let’s get you onboarded today.”
- “Would it make sense to discuss pricing based on your specific use case?”

## Step 3: Customization & Engagement Enhancements
- Tone: Adapt to audience (casual for SMBs, professional for enterprise).
- Length: Shorter for decision-makers (10-15 min), detailed for product users (20-30 min).
- Engagement: Use polls, interactive Q&A, or live walkthroughs.
- Follow-up: Include a personalized recap email with action items.

Prompt 5 - Case Studies & Testimonials ( Every prospect asks for these as a sales materials )

Prompt:

You are a founder crafting compelling case studies and testimonials that drive trust, credibility, and conversions. To create an impactful client success story, ask the following structured questions during your customer conversation. The goal is to extract an authentic narrative that highlights their transformation and quantifiable results.

# Steps:

## Step 1:

### Step 1: Set the Context for the Client
Ask:
- “Before we dive in, can you share a little about your role and your company’s operations?”
- “What were the biggest challenges you were facing before using [Product]?”

### Step 2: Define the “Before” State (Pain Points & Struggles)
Ask:
- “What specific problems or inefficiencies did you struggle with before using [Product]?”
- “How did these challenges impact your daily work, team productivity, or overall business operations?”
- “What solutions were you trying before, and why didn’t they work for you?”

### Step 3: Showcase the Transformation (Founder-Led Solution)

Ask:
- “What made you decide to try [Product]? Was there a specific moment that triggered the decision?”
- “How was your onboarding or first experience with the solution?”
- “What key features or aspects of [Product] made the biggest difference for you?”

### Step 4: Capture Measurable Impact (Quantifiable Results & ROI)
Ask:
- “Can you share any measurable improvements you’ve seen since using [Product]? (e.g., time saved, cost reductions, efficiency gains, revenue growth)”
- “How would you describe the impact on your team’s workflow or business processes?”
- “If you had to put a number on it, how much has [Product] improved [specific metric]?”

### Step 5: Get a Powerful Testimonial Quote
Ask:
- “If you were recommending [Product] to someone in your industry, what would you say?”
- “What’s the one thing about [Product] that you can’t imagine working without?”
- “How would you describe the impact of [Product] in just one sentence?”

### Step 6: Final Thoughts & Social Proof
Ask:
- “Would you be open to sharing your experience in a video or LinkedIn testimonial?”
- “Would you like to be featured in a success story on our website?”

## Step 2:
Now that you have a structured customer interview framework, you’ll refine it into a case study template that clearly presents the client’s transformation. This ensures that every case study is concise, compelling, and conversion-driven for founder-led sales.

### Founder-Led Case Study Template:

#### [Client Name] Transforms [Key Business Process] with [Product Name]
Industry: [Industry Name]
Company Size: [Small/Mid/Large]
Use Case: [Specific problem solved]

#### 1. The Challenge: What Wasn’t Working?
Before using [Product], [Client Name] struggled with:
✅ [Key problem #1]
✅ [Key problem #2]
✅ [Key problem #3]

Client Quote:
"Quote" – [Client Name, Designation]

#### 2. The Solution: How [Product Name] Helped
Once [Client Name] adopted [Product Name], they automated [specific process], eliminating manual effort and improving efficiency.

Key Features Used:
✅ [Feature #1]
✅ [Feature #2]
✅ [Feature #3]

Client Quote:
"Quote"

#### 3. The Results: Measurable Impact
After implementing [Product Name], [Client Name] saw tangible business improvements:
📊 [Metric #1]
📊 [Metric #2]
📊 [Metric #3]

Client Quote:
"Quote"

#### 4. Why [Product Name]?
Unlike traditional solutions like [competitor/manual method], [Product Name]:
✔
✔
✔

Client Quote:
"Quote"

#### Final Thoughts & Call-to-Action
Want to see how [Product Name] can help your team?
Let’s set up a free trial or quick call to explore [solution].

Prompt 6 - Pricing & FAQ Documents

Prompt:

Create a high-converting Pricing & FAQ document for founder-led sales of [Product/Service] targeted at [Target Segment].

As a sales and marketing expert, structure the document to be persuasive, conversion-focused, and objection-handling while making it easy to navigate and act upon. Ensure the pricing tiers are justified with clear value, addressing common concerns proactively.

# User Inputs Needed:
To tailor this document effectively, please provide:
1. Brief Description of Your Product/Service:
- (e.g., “AI-powered recruitment automation software”)

2. Target Audience & Industry:
- (e.g., “HR leaders at mid-market SaaS companies”)

3. Current Pricing Structure:
- (Subscription-based, usage-based, one-time fee, freemium, etc.)

4. Value Differentiators:
- (e.g., “We reduce recruiter workload by 50% and integrate directly with Slack.”)

5. Customer ROI & Metrics:
- (e.g., “Our customers reduce time-to-hire by 40% on average.”)

6. Sales Objections & FAQs:
- (e.g., “How does this compare to [Competitor]?” “What’s the ROI of using your solution?”)

7. Competitor Alternatives & Positioning (if applicable):
- (e.g., “How we compare against [Competitor] and why customers choose us”)

8. Call-to-Action (CTA) Preference:
- (e.g., “Book a Demo” vs. “Start Free Trial”)

# Final Output Structure:
1. Engaging Headline:
- Benefit-driven title (e.g., “Find the Right Plan for Your Business”)

2. Pricing Table with Clear Value Tiers:
- Breakdown of pricing tiers, key features, and best-fit customer profiles

3. ROI Justification & Value Messaging:
- How the pricing reflects efficiency, cost savings, or revenue impact

4. Competitor Comparison (if relevant):
- A "Why Choose Us" section highlighting differentiation

5. Comprehensive FAQs Section:
- Proactively addressing common objections

6. Social Proof & Testimonials (if available):
- Real-world success stories to establish trust

7. Final CTA to Drive Action:
- Clear next step, e.g., “Get Started,” “Book a Call,” or “Start Free Trial”

AI Prompts for Continuous Communication and Marketing Campaigns - For startup founders, sales teams, marketing teams and sales enablement teams

Prompt 1 - Cold Outreach Campaign (Email & LinkedIn)

Prompt:

Write a highly personalized cold outreach campaign for [Product/Service] targeting [Target Segment]. The goal is to generate interest, nurture responses, and book meetings through value-driven outreach across email and LinkedIn.

# Steps:
## Step 1: Define the Target and Personalization Strategy
1. Target Audience: Identify who the outreach is for (e.g., SaaS founders, e-commerce CMOs, enterprise HR leaders).
2. Pain Points: List the 3-5 key challenges that these prospects face and how [Product/Service] solves them.
3. Personalization Triggers: Incorporate contextual elements like:
- Company news (funding, hiring, product launch).
- Role-specific insights (challenges related to their function).
- Industry benchmarks or competitor activity.

## Step 2: Cold Email Sequence (5-Touch Framework)
### Email 1: The Icebreaker (Personalized Hook)
- Subject Line: Grab attention (e.g., “Saw your post on [Topic] – Quick Thought” or “[Pain Point]? Here’s What We Found”)
- Opening Line: Start with a highly personalized reference (e.g., “Noticed your team recently launched [X] – impressive move!”).
- Pain Point Alignment: Relate their current challenge to how [Product/Service] solves it.
- Soft CTA: Low-friction request (e.g., “Would love to hear how you’re tackling this—open for a quick chat next week?”).

### Email 2: The Value Drop (Insight + Social Proof)
- Add Value First: Share a quick industry insight, case study, or unique data point.
- Reinforce Credibility: Mention relevant companies that have benefited.
- Call to Action: Nudge towards a conversation without being pushy.

### Email 3: Objection Handling + Resource
- Acknowledge Common Objections: (e.g., “Many [role]s tell us they worry about [common concern]...”)
- Address It with Proof: Share a testimonial, customer success snippet, or quick win.
- Include a Free Resource: (e.g., “Thought this playbook on [X] might be useful!”).

### Email 4: The Direct Ask (Light & Conversational)
- Re-engage with a casual tone: (e.g., “Not sure if this is relevant right now, but wanted to check before I close the loop.”)
- Make the CTA clear: Offer a specific time for a quick call.

### Email 5: The Final Nudge (Last Attempt)
- Keep it friendly & playful: (e.g., “Hate to assume, but usually, no reply means either bad timing or I totally missed the mark. Either way, happy to hear your thoughts!”)
- Optional Close: (e.g., “Would it be crazy to suggest a 10-min chat next week?”).

## Step 3: LinkedIn Outreach Strategy

### Connection Request Message:
- Keep it short & relevant: “Saw your work on [X]—would love to connect!”

### Follow-Up DM (After Connecting):
- Start without a pitch—mention a mutual connection, shared interest, or industry topic.
- Add value before selling (e.g., “Here’s an industry stat we uncovered—thought you’d find it interesting!”).

### Engagement Strategy:
- Like & comment on their recent LinkedIn posts before messaging.
- Reference their content to start a conversation (e.g., “Your post on [X] resonated—have you seen [related trend]?”).

### Soft CTA:
- Move towards a call without pressure (e.g., “Happy to share insights on [topic]—open to a quick chat?”).

## Step 4: CTA Optimization & Follow-Up Strategy
1. CTA Should Be Low Friction: Instead of “Let’s hop on a call,” try:
- “Would love to hear your thoughts—open to a quick chat?”
- “If this isn’t relevant, no worries—happy to stay in touch!”
- “Here’s a case study from a company like yours—let me know if this resonates.”

2. Follow-ups Based on Engagement:
- Opened but no reply? Send a softer nudge.
- Replied but didn’t book? Address concerns, suggest a next step.
- Not opening emails? Try a LinkedIn DM instead.

# Final Deliverables:
The AI output should generate a multi-touch outreach sequence including:
✅ A 5-email cold outreach sequence
✅ A LinkedIn messaging playbook
✅ A structured CTA framework
✅ Personalization tactics specific to [Target Segment]
✅ A follow-up strategy for different engagement levels

Prompt 1.1 - Further Variations for Emails and Linkedin Cold Outreach

You can run this prompt after the last prompt or add the details in the last prompt itself.

Prompt:

Generate the outreach sequence based on the following variations:
# Variation 1: Data-Driven Outreach (For Analytical Decision-Makers)
Target Persona: C-level execs, VPs, or data-driven buyers.
Tone: Professional, Insight-First, Minimal Fluff.
CTA: Engage with industry data before requesting a call.

## Email 1: Hook with Industry Data
- Subject: “Benchmark: How [Similar Companies] Cut [Pain Point] by [X]%”
- “Saw that [Company] is focusing on [Initiative]. Based on our latest research, companies tackling [Pain Point] saw [Data Insight].”
- “Would a short chat help you benchmark how others are solving this?”

## Email 2: Data + Social Proof
- “Companies in [Industry] who fixed [Pain Point] reduced costs by [X]% in 6 months.”
- “We helped [Company Name] achieve [Metric]. Thought it might be relevant.”

## Email 3: Decision-Maker Perspective
- “I recently spoke with a [Role] at [Company] facing the same challenge. Their biggest shift? [Solution].”
- “Curious—how’s [Company] approaching this?”

## LinkedIn Outreach
- Connection Message: “Your post on [Topic] was spot-on. Would love to connect!”
- Follow-Up DM: “Saw that [Company] is in [Industry]. Just helped [Similar Company] solve [Problem]—happy to share insights.”

---

# Variation 2: Storytelling Approach (For Relationship-Based Sales)
Target Persona: Founders, startup teams, or community-driven buyers.
Tone: Conversational, Relatable, Trust-Building.
CTA: Build rapport before pushing a sales ask.

## Email 1: Personal Story Hook
- “A year ago, we struggled with [Problem]. We tried [Inefficient Solution], wasted [X Time], and almost gave up. Then we built [Product] to fix it.”
- “Would love to share what we learned—open to a quick chat?”

## Email 2: Case Study with a Relatable Twist
- “Reminds me of [Company]—they were also facing [Pain Point] before switching to [New Approach].”
- “They tested [Small Change] and unlocked [Result]. Would it be worth a 10-minute chat?”

## LinkedIn Outreach
- Connection Request: “Saw you’re tackling [Problem]—we built [Product] after struggling with the same issue!”
- Follow-Up DM: “Quick Q—how’s your team handling [Pain Point]? We found a weird but effective solution.”

---

# Variation 3: Urgency & Scarcity (For Time-Sensitive Offers)
Target Persona: Mid-market or enterprise decision-makers with limited bandwidth.
Tone: Straight-to-the-point, Urgency-Driven.
CTA: Push for immediate response by creating scarcity.

## Email 1: Time-Sensitive Offer
- Subject: “[Company]—Only 5 Spots Left for [Exclusive Offer]”
- “We’re onboarding just 5 companies this quarter for [Exclusive Feature/Trial]. Thought [Company] might be a fit.”
- “Would you like early access before we open it up?”

## Email 2: Urgency + Proof
- “Since my last email, we’ve onboarded [Company Name] for [Solution].”
- “Let me know if you’d like to grab one of the last few spots.”

## LinkedIn Outreach
- DM After Email: “Hey [First Name], wanted to flag this—our next onboarding slot is filling up. Should I hold a spot for [Company]?”

---

# Variation 4: Educational Nurture (For Buyers Who Need More Context)
Target Persona: Buyers who are early in their research phase and need more education.
Tone: Informative, Value-First.
CTA: Engage through insights and invite them to a discussion.

## Email 1: Free Guide or Resource
- Subject: “How [Industry Leaders] Are Fixing [Pain Point]”
- “Saw that [Company] is focused on [Initiative]. Just put together a guide on how [Industry] is solving this—want me to send it over?”

## Email 2: Insightful Follow-Up
- “A common challenge in [Industry] is [Pain Point]. We built [Resource] to help teams like yours fix it.”
- “Would love to hear how you’re approaching this.”

## LinkedIn Outreach
- Connection Request: “Saw you’re working on [Topic]. Just put together a report on this—thought you might find it useful!”
- Follow-Up DM: “Sharing the link here—curious if this resonates with your current priorities?”

---

# Variation 5: Challenger Approach (For Disrupting the Status Quo)
Target Persona: Decision-makers skeptical of new solutions.
Tone: Bold, Thought-Provoking.
CTA: Challenge their existing approach and provoke curiosity.

## Email 1: Challenge Their Assumptions
- Subject: “Why [Common Industry Belief] is Wrong”
- “Most companies in [Industry] still believe [Conventional Wisdom]. But the truth is, [Counter-Intuitive Insight].”
- “We’ve seen [X Company] shift from [Old Approach] to [New Approach] and increase [Key Metric].”
- “Worth a quick chat to compare notes?”

## Email 2: “What If” Scenario
- “What if [Company] could [Achieve X] without [Pain Point]?”
- “That’s what [Customer] did when they switched from [Old Process] to [New Strategy].”

## LinkedIn Outreach
- Connection Request: “Curious—how do you feel about [Industry Trend]? Just wrote about this and would love your take.”
- Follow-Up DM: “Seems like [Company] is still using [Traditional Approach]. Ever explored [Alternative] instead?”

Prompt 2 - Thought Leadership & Content Marketing Campaign

Prompt:

Develop a structured thought leadership content marketing campaign designed to enable founder-led sales for [Product/Service], targeting [Target Segment]. This campaign should position the founder as a trusted authority, generate inbound interest, and nurture prospects through content tailored to the buyer journey. The deliverables should include a mix of LinkedIn posts, long-form blog content, guest contributions, and repurposable assets that address industry pain points and demonstrate unique expertise.

# Inputs Needed from the User:
1. Product/Service Overview:
- What does your product/service do? (2-3 sentences)
- What specific problem does it solve?

2. Target Audience & Sales Persona:
- Who are the ideal buyers? (e.g., VP of Sales at B2B SaaS, HR leaders, DTC eCommerce founders)
- What are their biggest pain points?
- What objections or hesitations do they typically have?

3. Founder’s Unique POV & Authority:
- What industry trends, frameworks, or contrarian insights align with your expertise?
- What personal experience or success stories validate your credibility?

4. Sales Process Alignment:
- What stage are prospects typically in when they engage with content? (Awareness, Consideration, Decision)
- What type of content has worked for outreach before?

5. Tone & Style Preference:
- Conversational, Data-Driven, Contrarian, Storytelling, Tactical?

# Final Thought Leadership Campaign Structure:

## 1. LinkedIn Strategy (Personal & Company-Level Posts)
### Goal: Build credibility, engage potential buyers, and drive conversations.
### Post Types & Frequency:
- Industry Hot Takes (2-3x/month) → Challenge common beliefs with strong opinions (e.g., “Most outbound sales playbooks are broken. Here’s why.”)
- Data-Backed Insights (1-2x/month) → Use numbers to prove a point. (e.g., “We analyzed 10,000 cold emails—here’s what actually works.”)
- Personal Founder Stories (2x/month) → Lessons from your journey (e.g., “I got rejected 53 times before closing my first $50K deal—here’s what I learned.”)
- Case Study Breakdown (1-2x/month) → “How [Client] went from X to Y using [Product].”
- Tactical How-Tos (1-2x/month) → Actionable frameworks, scripts, or playbooks (e.g., “The 3-step email sequence we used to book 50 meetings in a month.”)

### Engagement Hacks:
- End each post with a question or CTA (“What’s your take?” or “DM me for the playbook.”)
- Tag influencers and prospects in comments to boost reach.

## 2. Long-Form Blog Content (Deep-Dive Articles)
### Goal: Educate, build authority, and drive SEO + inbound leads.
### Blog Formats:
- Ultimate Guides → “The 2024 Playbook for Scaling [Industry Problem].”
- Data Reports → “We Analyzed [X] Sales Calls—Here’s What We Found.”
- Founder-Led POVs → “Why [Industry Trend] is Overhyped (And What Actually Works).”
- Customer Case Studies → “How [Client] Achieved [Result] Using [Product].”

### Repurpose Tip:
Each blog can be broken into 5+ LinkedIn posts, Twitter threads, and email sequences.

## 3. Guest Contributions & Podcast Features
### Goal: Expand reach, get featured on industry platforms, and drive credibility.
### Targeting High-Authority Platforms:
- Write guest blogs for [Industry publications & niche blogs].
- Pitch podcast appearances on [Top podcasts where the audience overlaps].
### Guest Post & Podcast Angles:
- “The Hidden Pitfalls of [Industry Trend] (And What Founders Get Wrong).”
- “Why Most [Industry] Strategies Fail—And What to Do Instead.”
- “3 Unexpected Lessons From Building [Company/Product].”

### How to Pitch:
- Personalize your outreach (e.g., “Loved your episode on [Topic]! Here’s a unique angle I can contribute…”).
- Show past credibility (e.g., “I’ve written for [Publication] and spoken at [Event]”).
- Make it easy (offer headline variations & key talking points).

## 4. Repurposing & Distribution Plan
### Goal: Maximize content mileage across multiple platforms.
### Distribution Strategies:
- Turn blogs into LinkedIn carousels & Twitter threads.
- Repurpose LinkedIn posts into short video clips & email teasers.
- Use engagement data to double down on high-performing topics.

### Engagement Playbook:
- Comment on 5-10 LinkedIn posts daily to build inbound connections.
- Use polls & interactive posts to drive engagement.
- Invite top commenters into DMs for deeper conversations.

---

# Final Deliverables:

By the end, generate:
✅ 30-day LinkedIn content calendar
✅ 3 fully written blog outlines
✅ Guest contribution pitch templates
✅ Repurposing strategy for scaling distribution

Prompt 3 - Lead Magnet & Email Nurture Campaign

Prompt:
# Objective:
Create a comprehensive lead magnet strategy that aligns with founder-led sales for [Product/Service] targeting [Specific Segment].

This should include:
1. A high-value downloadable resource (e.g., whitepaper, checklist, case study, webinar recording) that addresses a critical pain point of the target audience.
2. A follow-up email nurture sequence that transitions leads from awareness to consideration, positioning [Product/Service] as the go-to solution.

# Steps:

## Step 1: Gather Key Inputs
To personalize the lead magnet and strategy, first provide the following details:
- What is your product/service? (Brief description)
- Who is your target audience? (Industry, role, company size, pain points)
- What key problem does your solution solve?
- What format do you prefer for the lead magnet? (E.g., case study, checklist, report)
- What action should the prospect take next? (E.g., book a demo, sign up for a free trial)

## Step 2: Lead Magnet Creation Process
Problem-Solution Fit → Identify the most compelling problem to address.
Content Creation → Craft engaging, high-value insights tailored to your audience.
Landing Page & Opt-in Copy → Write persuasive copy that highlights the benefit of downloading and includes social proof.
Call-to-Action (CTA) → Clearly define the next step after downloading.

## Step 3: Follow-Up Email Sequence (4-Step)
Email 1 – Instant Delivery & Thank You
- Deliver the lead magnet and reinforce the problem you solve.

Email 2 – Value-Driven Insights
- Share an additional insight, framework, or industry data that aligns with your product’s value.

Email 3 – Social Proof & Case Study
- Show real-world impact with a customer story, case study, or testimonial.

Email 4 – Personalized Invitation
- Offer a no-pressure invitation to a call/demo with a compelling reason to act now.

# Final Output:
✔️ A well-structured lead magnet strategy aligned with founder-led sales.
✔️ A downloadable resource idea customized to the audience.
✔️ A 4-step email nurture sequence optimized for engagement.
✔️ A clear CTA that drives action.

By the end, the founder will have a complete lead magnet system that not only generates leads but also builds credibility, trust, and momentum for sales conversations.

Prompt 4 - Paid Advertising Campaign (Linkedin, Google & Meta Ads)

Prompt:

Develop a high-converting paid ad campaign for [Product/Service] targeting [Target Segment] across Google Search, LinkedIn Ads, and Meta Ads. The campaign should be designed for founder-led sales, focusing on building credibility, thought leadership, and driving decision-makers toward a high-intent action (e.g., demo booking, strategy call, free trial). Follow these steps to create a compelling campaign strategy:

# Steps

## Step 1. Define Founder-Led Sales Positioning
- How does your authority as a founder strengthen the ad messaging?
- What unique insight, experience, or credibility can you leverage?
- How can you incorporate your story or mission to build trust?

## Step 2. Target Audience: Decision-Makers & Influencers
- Define primary buyers (CXOs, VPs, Directors, or Functional Heads)
- Include secondary influencers (team leads, senior managers, or operators)
- Map their pain points & objections (e.g., risk aversion, ROI concerns, internal buy-in)

## Step 3. Ad Copy Framework (Founder-Led Messaging)
- Attention-Grabbing Hook: Lead with a counterintuitive insight or bold claim ("Your sales process is broken—here’s why.")
- Pain & Urgency: Highlight the top frustration they experience (e.g., "You're losing $50K/year due to X inefficiency.")
- Founder’s Authority: Establish expertise by referencing your unique journey, results, or experience
- Credibility Triggers: Use specific numbers, case studies, or testimonials (e.g., "See how we scaled [Company] from $1M to $10M in 12 months.")
- Strong Call-to-Action (CTA): Drive a direct, action-oriented response ("Book a 15-min call with me" / "Get my private playbook")

### Deliverables:
- Write 3 ad variations per platform using the framework above
- Adapt messaging for Google Search Ads, LinkedIn Sponsored Content, and Meta Lead Ads

## Step 4. Founder-Centric Ad Creatives (Visual & Video Strategy)
- Video Ads: Record a personalized video ad (e.g., "Hey, I’m [Founder Name], I built [Product] after facing [Pain Point]. If you're struggling with [Challenge], here's what you need to know…")
- Image Ads: Use screenshots of real results, testimonials, or simple infographics with direct messaging
- LinkedIn Carousels: Tell a story in a step-by-step format, with the final slide linking to a CTA

### Deliverables:
- Outline visual styles & messaging for each ad format
- Suggest high-performing design principles for ad creatives

## Step 5. Budgeting & Funnel Strategy (High-Intent Lead Generation)
- TOFU (Cold Audience): Run LinkedIn Thought Leadership Ads / Meta Engagement Ads
- MOFU (Warm Prospects): Show Retargeting Ads with case studies, testimonials
- BOFU (Decision-Ready Buyers): Use direct CTA-driven lead ads (e.g., “Book a Free Audit”)
- Budget Allocation: % split across brand awareness, lead gen, and retargeting

### Deliverables:
- Create a budget breakdown for each platform
- Define audience segmentation for ad funnel stages

## Step 6. Retargeting & Follow-Up Strategy (Maximizing Conversions)
- Retarget visitors based on engagement:
- People who clicked but didn’t convert → See testimonials & ROI-driven messaging
- People who watched 50%+ of the video ad → Get a DM follow-up from the founder
- Follow-Up Ads:
- Use a personalized follow-up ad (e.g., “Still thinking? Here’s what you missed.”)
- Add a LinkedIn connection invite script for engaged prospects

### Deliverables:
- Write 2-3 follow-up ad sequences for retargeting
- Include a founder-led outreach script for LinkedIn

## Step 7. Landing Page Optimization for Founder-Led Sales
- Hero Section: Add a personal video message from the founder
- Core Benefits: Show clear, pain-driven messaging with quantified ROI
- Social Proof: Showcase logos, testimonials, and case studies
- CTA Strategy: Test ‘Talk to a Founder’ vs. ‘Book a Demo’ vs. ‘Get a Custom Plan’

### Deliverables:
- Landing Page Wireframe optimized for founder credibility & conversions
- CTA Variations & A/B Testing Ideas

## Step 8. Performance Tracking & Optimization Plan
- Primary KPIs: CTR, CPL, Lead-to-Demo Rate, ROAS
- A/B Testing Strategy: Ad messaging, CTA phrasing, image vs. video performance
- Scaling Strategy:
- Increase spend on top-performing audience segments
- Adjust targeting based on intent signals (e.g., job title clicks, LinkedIn engagement)

### Deliverables:
- Tracking Plan & KPI Benchmarks
- Test & Iterate Strategy

# Expected Output:
1. 3-5 Ad Copy Variations optimized for founder credibility & B2B lead generation
2. Creative Strategy & Visual Ad Guidelines for Google, LinkedIn & Meta
3. Budget Breakdown & Audience Segmentation
4. Retargeting Playbook & Follow-Up Messaging
5. Landing Page Optimization Plan
6. KPI Tracking & Iteration Framework

Prompt 5 - Webinar & Live Event Campaign

You can also checkout my other AI prompts for planning and executing Webinars like a Pro.

AI Prompts and Checklist for Webinar / Event Planning and Execution - Part 2 of 2

Prompt 5.1: Crafting a High-Converting Webinar Registration Landing Page

Prompt:

# Objective: Create a compelling registration page that drives sign-ups by clearly communicating the value of attending the webinar.

# Task:
Write a high-converting webinar registration landing page for [Webinar Title] that effectively communicates the value of attending to [Target Audience]. Ensure the page includes:

1. A compelling headline & subheadline that captures attention.
2. A bullet-point agenda highlighting key takeaways.
3. Social proof elements (testimonials, client logos, authority endorsements).
4. Urgency mechanisms (limited seats, early-bird perks, exclusive bonuses).
5. A strong Call-to-Action (CTA) encouraging immediate registration.
6. A concise, trust-building bio of the speaker ([Founder Name] and their credibility).

---

Prompt 5.2: Developing a Webinar Email Sequence (5-Touchpoint Campaign)

Prompt:

# Objective: Drive registrations, attendance, and post-event engagement through a structured email sequence.

# Task:
Develop a 5-touchpoint email sequence for promoting and following up on [Webinar Title] targeting [Target Audience]. Each email should be personalized, engaging, and conversion-driven. The sequence should include:

## Email 1 - Initial Invite:
- Personal, engaging introduction with a clear problem statement.
- Highlight why this webinar is valuable to the target audience.
- Call-to-action: “Secure your spot now.”

## Email 2 - Midway Reminder:
- Reinforce takeaways and share a relevant customer success story.
- Add urgency: "Seats are filling up fast!"

## Email 3 - Last Chance to Register:
- Compelling subject line with urgency: "Final 12 Hours to Register!"
- Quick bullet-point recap of why they shouldn't miss it.

## Email 4 - Post-Webinar Follow-Up (For Attendees):
- Thank attendees and provide a replay link.
- Strong CTA: “Book a call / Start a free trial” with an exclusive offer.

## Email 5 - Post-Webinar Follow-Up (For No-Shows):
- “We missed you!” + key takeaways from the webinar.
- Provide a replay link + offer a 1:1 session with [Founder Name].

---

Prompt 5.3: Social Media Promotion Plan for Webinar

Prompt:

# Objective: Design an organic + paid promotional strategy on LinkedIn, Twitter, and Meta Ads.

# Task:
Create a multi-channel social media promotion plan for [Webinar Title] targeting [Target Audience]. Ensure the plan includes:

## LinkedIn Strategy:
- Founder-led storytelling posts that organically lead into the webinar topic.
- Engaging polls or carousel posts to increase engagement.
- Direct LinkedIn DM outreach to warm leads.

## Twitter (X) Strategy:
- Thread format post: "5 mistakes [target audience] makes & how to fix them."
- Twitter DM invites to warm leads.

## Meta Ads Strategy:
- Retargeting ad campaigns to existing engaged leads.
- Lookalike audience targeting based on website visitors & past attendees.

---

Prompt 5.4: Follow-Up Sequences to Convert Webinar Attendees

Prompt:

# Objective: Convert attendees and no-shows into paying customers through strategic follow-ups.

# Task:
Develop a structured follow-up strategy for converting [Webinar Title] attendees into customers. The follow-up should be segmented based on attendee engagement level:

## For Engaged Attendees:
- Send a personalized LinkedIn message inviting them for a call.
- Share a custom offer based on the webinar discussion.

## For No-Shows:
- Follow up with "We Missed You!" email offering an exclusive 1:1 catch-up session.
- Share a key takeaway from the webinar to spark interest.

## For Highly Engaged Participants:
- Direct response outreach via email & LinkedIn DM with an exclusive trial/demo.

---

Prompt 5.5: Webinar Performance Analytics & Optimization Plan

Prompt: 

# Objective: Measure the effectiveness of the webinar campaign and optimize for future success.

# Task:
Develop a webinar performance analytics framework for measuring the success of [Webinar Title]. Provide an optimization plan based on:

## 1. Registration metrics (sign-up rate, drop-off rate).
## 2. Attendance rate vs. sign-ups (conversion efficiency).
## 3. Engagement metrics (poll responses, Q&A participation, chat activity).
## 4. Post-webinar conversion rate (calls booked, trials started, purchases made).
## 5. Top-performing acquisition channels (email, social, paid ads).

Suggest improvements for future webinars based on data-driven insights.

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