AI Prompts to replicate Adam Robinson Playbook for Bootstrapped SaaS Startups - Taking RB2B to 5Mn$ ARR

This newsletter gives you actionable AI prompts to replicate every move Adam took to take RB2B to 5Mn$ ARR - From founder-led LinkedIn content and viral freemium offers to inbound-led outbound emails

Ayush Poddar

Apr 10, 2025

Last week, I shared Part 1 of how Adam Robinson grew RB2B to $5M ARR with just 6 people.

It all started a few weeks ago when i saw this headline.

“I just bootstrapped RB2B to $5M ARR in 13 months with 5 people.”

But while writing it, I realized something.

Reading a story is great… but what if you could actually try the strategies yourself?

So, I decided to build something more useful — a set of AI prompts based on Adam’s playbook.

You can use these to test the exact things Adam did — from content and cold emails to pricing changes and product tweaks.

In case you have missed reading part 1, here is the link:

5M$ ARR with 6 people team - How Adam Robinson bootstrapped RB2B - Part 1 of 2

Ayush Poddar

Apr 3

5M$ ARR with 6 people team - How Adam Robinson bootstrapped RB2B - Part 1 of 2

Last week, I saw a LinkedIn post of “Adam Robinson”.

Read full story

Here’s what we’ll cover:

A quick recap of Adam’s growth strategy
AI prompts for:
- Writing content like a founder
- Launching a viral freemium offer
- Running cold email the “Inbound-led” way
- Using webinars and community for growth
- Fixing churn with better onboarding
- Growing through partnerships
- Testing paid ads without wasting money
- Launching and testing features fast
- Refreshing your product’s messaging

A quick recap of Adam Robinson (Founder, RB2B and Retention.com) growth strategy

Adam Robinson’s approach to scaling businesses with a tiny team offers a bundle of tactical insights for other startup founders and entrepreneurs.

Here are some of the most actionable techniques he used – from outreach scripts to content hacks – that fueled growth.

Founder-Crafted Cold Outreach (Outbound with a Personal Touch):

Rather than hiring a team of SDRs, Adam kept outbound outreach highly targeted.

One clever tactic: using RB2B’s own product to see which companies (and which specific people) were visiting the RB2B site, then sending those visitors a personalized message within hours of their visit.

For example, if a marketing director from Acme Corp browsed the site, Adam might send a LinkedIn DM or email like: “Hi [Name], noticed you checked out RB2B. If you’re curious how we’d identify visitors from [Acme] and feed you warm leads, I’d love to show you. We built this to solve exactly that challenge.”

Because this outreach was triggered by the prospect’s real behavior, it was extremely relevant, not random.

As Adam explained, “we believe a site visit is the best intent signal… with RB2B, we can now capture contact info at the person-level and trigger sales workflow.”

By reaching out as the founder,, he took advantage of the trust factor – prospects are far more likely to respond to a founder than to an automated sequence.

In practice, Adam’s LinkedIn profile was often the one initiating contact (sometimes even leveraging automation to scale this). The message was warm and helpful, not pushy.

This inbound-led outbound script consistently converted curious visitors into booked demos.

Lightning-Fast Demo Pitches (5-Minute Format):

In the early days, Adam noticed that getting a prospect on a call quickly after sign-up was key to converting them.

But instead of long-winded demos, RB2B adopted a 5-minute demo formula (inspired by what worked at Retention.com). The approach: a short, high-impact screen-share where the rep (or founder) would show the product delivering value on the prospect’s own site or data, if possible.

For example, they’d install RB2B’s script on the prospect’s site beforehand and start the call by showing a real lead from that prospect’s website. This created a “wow” moment within minutes. Adam mentioned that at Retention.com his team did thousands of 5-minute presentations that answered key questions and got people interested.

At RB2B, they mirrored this – the call script might be: “Here’s a LinkedIn profile we captured from your site today – this is someone your sales team can reach out to right now. Imagine getting 50 of these a month. That’s what RB2B does. Any questions?”

By keeping demos super focused on the value and doing them in quick, bite-sized calls, RB2B was able to handle a high volume of demos even with a tiny team. It also respected busy prospects’ time and held their attention.

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“Two-Touch” Onboarding Sequence:

To turn free users into successful paid users, RB2B employed a simple but effective two-touch sales motion.

Touch 1 was an immediate personal reach-out (as mentioned, often by Adam or a rep like Ilija) to offer help as soon as someone signed up. This often took the form of an email: “Saw you just signed up for RB2B – awesome! I’m here to ensure you get leads flowing. Do you have 10 minutes sometime today or tomorrow for a quick walkthrough?”

Because it was low-friction (just 10 minutes) many responded.

Touch 2 was that actual onboarding call or live chat, where they’d ensure the user installed the tracking script and understood how to use the Slack alerts or integrations.

By acting within the first day or two of sign-up, they capitalized on peak interest. If the user didn’t respond or book a call, the team would send along a short Loom video or guide as a follow-up (touch 2 could be asynchronous in that case).

The motto Adam followed was “speed and helpfulness.” This hands-on approach was scaled by creating canned yet personable messages and calendar links, so one person could juggle many onboardings. The effect was higher activation (over 80% installed the script, vs ~30% typical in this segment).

LinkedIn Content Playbook (Consistency + Value + Story) - Adam Robinson Style:

Adam’s LinkedIn content strategy is practically a playbook in itself. Some tactics he used that any founder can replicate:

#1 Hook with Extreme Transparency:

He regularly shared RB2B’s actual numbers –

“Only 10 weeks after launch, we hit $500k ARR…”,
“5 minutes ago we hit $2M ARR.

These posts grabbed attention (few founders share real-time revenue milestones so openly).

The transparency built credibility (this guy isn’t bluffing, look at those metrics).

#2 Edutainment through Lists and Mistakes:

Many of Adam’s viral posts follow a list format with a personal story twist.

For example,

“4 biggest mistakes I’ve made so far and how we’re fixing these” or a
“7-step playbook to 7-figures ARR with tiny team of 5 people”.

He combines actionable tips (which readers bookmark) with personal narrative (which readers relate to). The tone is both expert and humble. This drives high engagement.

Founders can emulate this by sharing lessons in list form – e.g. “5 things I’d do differently if launching today” – packaged with some self-deprecating humor or honesty to make it human.

#3 Humanize the Journey:

Adam isn’t afraid to share emotions – like the embarrassment at the Four Seasons party.

These kinds of posts about founder life, struggles with VC culture vs bootstrapping, etc., made his audience root for him. ”It created a personal connection”.

The result: when he then talks about his product, the audience is already with him.

#4 Engage and Respond Religiously:

Adam treats LinkedIn as a community.

He’s extremely active in comments – both on his posts and others’.

In fact, he credits his LinkedIn community for giving him real-time feedback (e.g. on pricing) that he actually implemented.

This level of engagement (replying to dozens of comments, often same-day) boosts the post visibility and builds rapport. It’s time-consuming but he’s said it’s 75% of his workweek.

Early-stage founders can replicate this by dedicating an hour or two daily to genuinely comment and converse on LinkedIn – it keeps you visible and creates superfans who amplify your message.

Follow me on Linkedin

Low-Budget Marketing Hacks:

Given RB2B’s near-zero marketing spend, the team relied on creative, low-cost hacks to get the word out:

Public Challenges & Community Building:

Adam launched initiatives like the “$10M ARR Club”, inviting a handful of founders to join a group where he mentors them on building personal brands. This didn’t directly sell RB2B, but positioned Adam as a thought leader and attracted more founders into his orbit (many of whom also became RB2B users or referrers).

Weekly Live Show (Content Repurposing):

The Inbound-Led Outbound Workshop that RB2B runs every Tuesday was started with minimal investment (just LinkedIn Live and Zoom). It serves multiple purposes: engaging current users, attracting prospects who see the event posts, and generating content (recordings, Q&A snippets) that can be repurposed on socials.

User-Generated Content & Reviews:

Adam realized every user is “some type of currency” – if not money, then advertisement. They made a concerted effort to convert free users into evangelists: encouraging reviews on G2 (they garnered 50+ quickly), asking for LinkedIn shoutouts, and setting up a referral program. One hack was featuring user success stories publicly, tagging those users – which both gave social proof and incentivized the users to share since they were in the spotlight.

Trimming the Fat to Focus on Proven Channels:

Early on, RB2B experimented with paid ads. But when they saw organic was outperforming, they boldly cut $100K/month in ad spend entirely.

This freed up budget and energy to pour back into what was working (LinkedIn, product, email outreach). The takeaway here is the discipline to kill spending on vanity marketing and double down on one or two channels that yield “wildly positive Revenue”.

Share this post with your friends and peers…

Prompt:

You're a serial founder and expert in go-to-market, B2B content strategy, and founder-led sales. Write an interactive, tactical guide to help a founder build a Founder-Led LinkedIn Content Engine that attracts early-stage SaaS founders, builds authority, and drives inbound interest.

Structure the guide into four steps—Identify, Evaluate, Plan, Execute—and prompt the user to complete each one.

Step 1: Identify — Founder Insight Discovery

Ask the founder to share:

1. A quick description of their product or service (1–2 sentences)

2. Their ideal customer persona (early-stage SaaS founder profile)

3. Five personal insights or stories from their journey—these should be raw, real, and relevant. Think:
- Product launch wins or failures
- Tactical plays that worked (or didn’t)
- Hard-earned lessons from bets they made
- Internal “aha” moments that shifted direction
- Behind-the-scenes decisions no one saw

Encourage honesty and specificity. This is the raw material for authentic, high-performing content.

Step 2: Evaluate — Score and Prioritize
Have them score each insight on a 0–5 scale for:
- Relevance to early-stage SaaS founders
- Virality potential (emotion, tension, novelty)
- Ease of turning into tactical, actionable content

They should total the scores and pick the top 3 insights. These become the pillars of their content engine.

Step 3: Plan — Content Series + CTAs

For each of the top 3 insights:
1. Map out a 3–5 post mini-series
2. Use proven formats:
2.1 Build in public
2.2 “What we tried and what happened”
2.3 “Big mistake, hard lesson”
2.4 Tactical wins with numbers
3. Structure each post with:
3.1 Hook → Story → Lesson → Light CTA
4. Add CTAs that invite conversation or conversion:
4.1 “Comment ‘template’ to get ours”
4.2 “DM me if this resonates”
4.3 “We’re building a tool for this—join the waitlist”

Each series should feel like a window into their world—not a pitch, but a proof point.

Step 4: Execute — Publish + Grow
Now, get the founder into action:
1. Write the first post using the Hook–Story–CTA formula
2. Pick a posting rhythm (e.g., 2–3x/week) and stick to it
3. Track performance using this checklist:
3.1 Comments & saves
3.2 Inbound DMs
3.3 Profile views
3.4 Email signups or waitlist bumps
4. Repurpose winning posts for:
4.1 Newsletters
4.2 Twitter/X threads
4.3 Founder intro decks
4.4 Sales follow-ups
This turns every post into a growth asset.

Final Outcome:
By the end of the guide, the founder will have a lightweight, high-leverage LinkedIn engine—built on their own voice, lived experience, and tactical relevance. It creates visibility, builds trust, and drives sales conversations—without sounding like a marketer.

AI Prompt for Founder-Led Execution of a Viral Freemium Offer

Prompt:

You are a SaaS growth strategist helping a founder build a viral freemium offer for [product/service] targeting [ideal customer segment]. Your task is to walk the founder through a step-by-step Product-Led Growth design exercise using the following four parts:

# Step 1 – Identify:
## 1. Ask the founder to list 1 high-value feature that solves a painful, widespread problem for their target customers.
## 2. Ensure this feature delivers instant gratification and requires no onboarding friction.
## 3. Help them refine it into a simple “absurd value” statement (e.g., “Get 200 verified leads/month from anonymous website traffic”).

# Step 2 – Evaluate:
## Have the founder rated the viral potential of this feature using this question: “How likely are users to recommend this to others?” (scale 0–10).
## Probe for potential risks: Does it cannibalize paid features? Can it be abused or misused?
## Include trade-offs: Does this feature create product-led loops or generate strong network effects?

# Step 3 – Plan:
## Define the usage caps or limits clearly (e.g., “3 AI audits/month” or “200 emails scanned”).
## Map the upgrade pathway: What happens when the user hits the ceiling? What messaging will nudge them to upgrade?
## Help the founder decide between hard wall vs soft upsell at upgrade moment.

# Step 4 – Execute:
## Draft the landing page copy: Highlight the absurd value, name the specific audience, and include proof or urgency.
## Create a 3-step onboarding email sequence:
1. Welcome + Wow Moment (Hook)
2. Feature Highlight + Quick Win (Proof)
3. Testimonial + Upgrade Prompt (CTA)

## End by asking the founder to:
1. Set a posting schedule to drive initial free users from LinkedIn or community channels.
2. Identify 1 success metric (e.g., Free-to-Paid conversion rate, Viral Coefficient).

AI Prompts for Building an “Inbound-Led Outbound” Cold Email Playbook

Prompt:

# Role:
You're a founder, marketer, or sales leader looking to turn anonymous website visitors into booked sales meetings — without hiring a massive SDR team.

# Goal:
Use intent-based behaviors (like pricing page views or demo interest) to trigger personalized, founder-style emails that get replies.

# Instruction:
Act as a cold outbound expert building an “Inbound-Led Outbound” email playbook for [Product/Service] targeting [Ideal Customer Persona].

Follow these 4 steps:
## Steps:
### Step 1. Identify Buyer Intent
Question for user:
1. “What’s a behavior that clearly shows high intent from your site visitors?”
2. Examples:
- Repeated visits to pricing or demo pages
- 2+ minutes spent on product feature pages
- Signup started but not completed
Why this matters:
You’ll only trigger emails based on real interest – no more guessing who to reach out to.

### Step 2. Evaluate Your Response Stack
Question for user:
“How fast can you identify and reach out after the behavior happens?”
“What tools do you already use?”

Recommend this ideal stack:
- RB2B.com – to identify individual site visitors
- Clay or Clearbit – to enrich lead data
- Smartlead, Instantly, Apollo – to send automated sequences
- Zapier/Make – to connect everything in real-time

Why this matters:
Speed is trust. The faster you respond, the more likely they reply.

### Step 3. Plan a 3-Step Cold Email Sequence
Ask the user:
> “What’s your one-line value proposition?”

Build the email sequence:
1. Email 1 (Triggered Email)
- Mention their page visit
- Share how you helped a similar company
- Invite a short convo

2. Email 2 (Reminder w/ Proof)
- Add a testimonial, stat, or quick Loom video
- CTA: Quick walkthrough?

3. Email 3 (Close Loop)
- Be human and non-pushy
- CTA: “Should I close the loop or resend later?”

### Step 4. Execute with RB2B-Style Hook
Use this proven line from Adam Robinson’s playbook:
“Hi [name], noticed your team was checking out [specific page].
We just helped [similar company] solve [pain point].
Mind if I share how we did it?”

## Final Instruction:

Once you give me your trigger behavior, ICP, and tool stack—I’ll help you craft the first email + automation flow + subject lines to test.

AI Prompt for Community-Led Growth via Webinars + UGC

Prompt:

I want to build a Community-Led Growth Engine using real customer wins via tactical webinars and repurposed content. Help me execute this in 4 steps.

# Steps:
## Step 1: Identify

Ask me:
- What is my product and what does it solve?
- Who are my top-performing customers (industry, use case)?
- Can I share 2–3 specific customer success stories (what they did + result)?
- Do I have access to G2 reviews, Looms, Slack messages, or testimonial quotes?

Your job is to:
→ Extract 3 tactical plays from real customers.
→ Tie each play to a metric (pipeline, conversions, time saved, etc.).
→ Show why these are repeatable for others.

## Step 2: Evaluate
Score each customer tactic on two dimensions:
- Shareability (How easy is it to explain/show?)
- Impact Potential (Would 100 users benefit from copying it?)
→ Pick the top 1–2 stories that would make for a killer live teardown or walkthrough.

## Step 3: Plan
Design a scrappy 30–45 min webinar that hits:
- Hook: “How [Customer] increased [metric]% with [tactic]”
- Story: Real walkthrough by the customer or CSM
- Demo: Live product moment tied to the win
- CTA: Try it free / install script / book call

Now outline a “repurposing engine”:
- Chop into 3–5 LinkedIn clips
- Write a newsletter recap as “Steal this GTM move”
- Turn into a 1-pager sales asset
- Publish blog post playbook
- Feed into CS onboarding (if applicable)

## Step 4: Execute
Write your invite using this high-performing format:
“We reverse-engineered how [Customer X] boosted [Metric] by [Result]% using [Your Product]. Join us Thursday at 12pm EST to steal their exact playbook. 100 seats only.”

→ Add urgency: “Live Q&A. Tactic revealed live. Not recorded.”
→ Add credibility: “Used by GTM leaders at [logos].”

Optional:
- Add signup form CTA
- Include Slack group invite for follow-ups

AI Prompts for Product-Market Fit Adjustment (Churn Crisis Response)

Prompt:

You are a Product-Led Growth expert trained in SaaS onboarding, activation, and churn recovery. Your job is to help a founder or PM reduce churn by identifying drop-off points, designing a simple product tweak or onboarding change, and executing the first “aha” moment that improves retention.

# Instructions: Build a detailed playbook across 4 phases using examples from RB2B’s churn crisis recovery strategy.

Ask the user for context:
1. What’s the product and its core promise?2. What’s the main reason users churn or stop using it after signup?3. What data or user feedback have they collected on this issue?

Then follow these 4 steps:

## Steps:

### Step 1 — Identify Churn Trigger
Analyze the most common point where users get stuck, confused, or bounce.Examples:
“Don’t know what to do next”“Didn’t install key feature (e.g., tracking script)”“Didn’t connect integration”“Expected results too soon”
Identify ONE root cause with 2–3 supporting quotes or data points.

### Step 2 — Prioritize the Quickest Fix
Score possible fixes by Effort vs Impact. Pick the simplest, highest-leverage fix.Ideas to consider:
- A clearer welcome screen with CTA- Guided onboarding (e.g., checklist or tooltip)- A “next step” onboarding email- A success story carousel from other users

Example RB2B-style fix:
“First win” message: “Add this script and see a real LinkedIn profile from your traffic in 5 minutes.”

### Step 3 — Design the Guided Flow
Show exactly what the first 3 user interactions should look like.Map this into a step-by-step journey:
- Day 0: Signup → Onboarding tooltip → Quick action- Day 1: Email reminder → “Here’s what to do next”- Day 2: Follow-up message if no activity
Optional: Include mockup copy for tooltips, modal pop-ups, or buttons.

### Step 4 — Write the “First Win” Message
Use this proven RB2B-style structure:
Subject: Your first win with [Product] is 1 click away
Body: Hey [Name],
Want to get the most out of [Product]?
Our most successful users all do this one thing first: [simple action].
Here’s a 30-second walkthrough to help you do it today → [link]
Once you do it, you’ll start seeing [result] by tomorrow.
Got 30 seconds now? Jump in — I’ll be here if you need help.

### Step 5: Suggest one experiment to validate the change. Example: A/B test the first screen with a guided CTA vs. blank dashboard.

Deliver the full playbook in a format that’s ready for implementation by product, marketing, or onboarding teams.

AI Prompts for Building a Partner & Affiliate Growth Strategy (RB2B Bootstrap Style)

Prompt:

You’re a B2B SaaS founder scaling without a sales team.

# Goal: Build a partner & affiliate growth engine that mirrors how Adam Robinson scaled RB2B with lean tactics.

# Instruction:
Start by asking the user for:
1. A short description of their product (2 lines max)
2. Their ideal customer profile (who buys, why, and typical ACV)
3. One customer success metric they’re proud of (optional but helpful)

Once provided, follow this 4 steps:
## Steps:
### Step 1: Identify High-Fit Partner Types
Recommend 5 specific types of partners or affiliates who already serve the same ICP. For each one, suggest:
- A sample example or persona- Why they’re aligned (audience or distribution)

### Step 2: Evaluate & Prioritize
Create a scorecard and rank the 5 options using:
- Audience Fit (1–5)
- Ease of Partnering (1–5)
- Revenue Potential (1–5)
Then recommend the top 2 to go after first.

### Step 3: Build the Offer & Onboarding Flow
- Choose a partner incentive (rev share %, referral payout, discount bundles, etc.)
- Design the onboarding stack (Notion playbook + Airtable tracker + welcome email flow)
- Explain how to enable success (one-pager, swipe copy, Slack/WhatsApp support group)

### Step 4: Write the Cold Outreach Email
Use RB2B’s proven structure:
Subject: Want to help [Your Customer Type] fix [Pain Point]?
Body: Hi [First Name],
Your clients likely struggle with [specific pain].
We just helped [similar company] increase [metric] by [result]% using [Your Product].
I’d love to partner and help you bring that same result to your audience.
Open to a quick call next week to explore?
[Founder Name]

Add 2 subject line variations + LinkedIn DM version.

### Step 4: End with 3 ideas to turn successful partners into lead magnets, e.g.:
- Post-launch LinkedIn shoutout
- Case study together
- Referral leaderboard / contest

AI Prompts for Paid Ads Testing & Optimization (RB2B Style)

Prompt:

You are a growth strategist helping a lean B2B SaaS startup test and optimize paid ads using the RB2B-style playbook. Guide the user through a fast, ROI-focused campaign design using these four steps:

# Steps:
## Step 1: Define the Target

Ask:
“Who is your ideal buyer persona?” (e.g., Head of Demand Gen at a mid-market SaaS)
“Which platform are you running ads on?” (e.g., LinkedIn, Meta, Google)
“What pain does your product solve for this persona?”

## Step 2: CAC Benchmarking & ROI Threshold
Ask:
- “What’s your average contract value (ACV)?”
- “What’s your close rate from demo to deal?” 

Then calculate:
- Ideal CAC
- Maximum acceptable Cost per Lead (CPL) and Cost per Click (CPC)
- Fail thresholds (e.g., “If CAC > $1,200 or CTR < 0.5%, pause campaign”)

## Step 3: Launch Your MVP Ad Test
Have the user structure a small test like this:
- Platform: [e.g., LinkedIn]
- Audience: [e.g., SaaS marketers, 11–200 employee companies]
- Budget: [e.g., $1,500]
- Ad Copy (write 2 versions):
- Pain-first: “Can’t identify who’s visiting your site?”
- Outcome-first: “Turn anonymous traffic into qualified leads in Slack.”
- CTA: “Try it Free” or “Book a 5-min Demo”KPIs: CTR, CPL, CAC

## Step 4: Create Landing Page Copy
Write copy using this structure:
- Headline: “Identify who’s visiting your site. In real-time. For free.”
- Subhead: “We push LinkedIn profiles of anonymous visitors directly to your Slack.”
- CTA: “Get Instant Access” button
- Form: Email + Website URL

## Step 5: Wrap up by suggesting:
“If ad CTR is high but demos are low, the landing page needs work.”“If clicks and conversions are low, test a new angle or audience.”

AI Prompts for Rapid Feature Testing & Product Iteration - For SaaS Startups

Prompt:

You’re a SaaS founder trying to stop churn and increase product stickiness — fast.

Follow RB2B’s rapid iteration loop to test a simple feature that delivers value in days, not weeks.

# Steps:
## Step 1: Start by sharing:
1. Your product (1-line description).
2. #1 churn reason you’ve seen from user feedback or data.
3. 3 feature ideas that could address this churn. Keep them simple and specific. (e.g., onboarding checklist, CRM sync, usage tips popup)

## Step 2: Then help with:
Prioritize the Quickest Win

I’ll score your 3 ideas on:
- Ease of build
- Time to value
- Direct alignment with the churn reason

We’ll pick 1 MVP to ship.

## Step 3: Map the Feature Flow
We’ll sketch:
- Where users see the feature
- How they activate it
- What “success” looks like (e.g., % using it in week 1)

## Step 4: Launch It with This Copy:
Subject: You asked, we built: Now you can [benefit]
Body: “You told us [problem]. So we shipped [feature]. In 30 seconds, you’ll be getting [result]. Here’s how → [CTA]”

Use this as:
- An in-app nudge
- An onboarding email
- A LinkedIn launch post (if you’re founder-led)

AI Prompt for Product Positioning & Messaging Refresh

Prompt:

You are a SaaS founder looking to sharpen your product’s positioning by identifying its most misunderstood benefit and reframing your core message to resonate better with your ideal customers—just like Adam Robinson did at RB2B when he repositioned from “lead generation” to “sales signals.”

Build a product messaging refresh plan with the following steps:

# Steps:
## Step 1: Identify
- Define your product’s #1 most misunderstood or undervalued benefit.
- Describe how users currently perceive your product vs. how you want them to.
- Example: RB2B moved from “leads” → “real-time sales signals” to emphasize urgency and actionability.

## Step 2: Evaluate
- Draft 3-5 short questions to ask in rapid user interviews or surveys.
- Focus on discovering how users explain your product to others and what outcomes they expected vs. experienced.
- Summarize common gaps between perceived and actual value.

## Step 3: Plan
- Rewrite your product’s core value proposition based on Step 2.
- Draft 2–3 variations of updated positioning copy to test across:
Homepage hero
LinkedIn bio
Cold outbound subject line
Demo pitch opening line

## Step 4: Execute
- Write a bold new homepage hero inspired by RB2B’s style: 
“Stop guessing. Know exactly who’s interested right now. Your sales team’s new superpower.”

- Include:
A subheadline that supports the promise.
A CTA button that’s clear and action-oriented.

- Output Format:
Table: [Misunderstood Feature], [Reframed Value], [New Message]
Hero Section: [Headline] + [Subheadline] + [CTA Button]

Ask for user input:
What’s your product?
Who’s your ideal customer?
What do you believe is your most misunderstood value?

Conclusion - How Adam Robinson bootstrapped RB2B and Retention.com to 5Mn$ ARR and 15Mn$ ARR

Adam didn’t just build a SaaS company. He built momentum. Every move — from his viral LinkedIn posts to the “inbound-led outbound” engine — was intentional, scrappy, and insanely replicable.

With the right AI prompts, you can plug his playbook into your own growth motion.

Don’t just read this. Use it. Test it. Share it.

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